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SEOLeverage - The SEO Podcast for Online Business Owners


Oct 23, 2020

In episode 2 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the importance of design and user experience (UX) in building effective websites. They highlight how good design enhances usability, increases engagement, and ultimately improves conversion rates. The episode offers practical tips for creating visually appealing and user-friendly websites.

 

What does Design have to do with SEO?

Gert talks with Greg Merrilees from Studio1Design.com about the importance of design + user experience and Greg gives us his 10 tips plus his secret weapon!

 

Podcast Highlights: 

0:56 - Guest Introduction

1:30 - Importance of Conversion Focused 

3:27 - Humble Beginnings

5:13 - User Experience

6:52 - Getting the right balance between pretty design and conversion focus

8:38 - User Experience & User Happiness

11:47 - The Right Time to Invest on Custom Design

13:59 - Facts about using templates

15:29 - How to Make Sure Your Designs Convert

19:42 - Leading with Value

22:01 - Consistency is Everything. Focusing on Transparency. 

26:06 - Doing Work with an Impact. Experience is Key. 

28:36 - The Best Way to Engage an Agency

30:43 - Leakage Points

31:07 - Plug those Leaks

33:43 - First Impression is Important!

35:18 - Click Study

38:18 - Your website is never finished!

39:14 - Thanking our Guest

39:24 - Greg Merrilees contact information

39:29 - End

 

10 Steps Checklist

1 - “Does it clearly explains what problem your office solves?”

2 - "Do you clearly explain how people benefit from your offer, right?"

3 - "Do you clearly explain what's unique about your offer?"

4 - "Do you have social proof to show that your social works?"

5 - “Do you display your authority?”

6 - "Are you being consistent?"

7 -  "Are you leading with value?"

8 - “Do you have a strategy for warming up cold traffic?”

9 - "Do you display a clear pathway?"

10 (Secret weapon) - "Do you have a killer website design that makes you look like an industry leader?"