Oct 23, 2020
In episode 2 of the SEOLeverage Podcast, Gert Mellak and Greg Merrilees discuss the importance of design and user experience (UX) in building effective websites. They highlight how good design enhances usability, increases engagement, and ultimately improves conversion rates. The episode offers practical tips for creating visually appealing and user-friendly websites.
What does Design have to do with SEO?
Gert talks with Greg Merrilees from Studio1Design.com about the importance of design + user experience and Greg gives us his 10 tips plus his secret weapon!
Podcast Highlights:
0:56 - Guest Introduction
1:30 - Importance of Conversion Focused
3:27 - Humble Beginnings
5:13 - User Experience
6:52 - Getting the right balance between pretty design and conversion focus
8:38 - User Experience & User Happiness
11:47 - The Right Time to Invest on Custom Design
13:59 - Facts about using templates
15:29 - How to Make Sure Your Designs Convert
19:42 - Leading with Value
22:01 - Consistency is Everything. Focusing on Transparency.
26:06 - Doing Work with an Impact. Experience is Key.
28:36 - The Best Way to Engage an Agency
30:43 - Leakage Points
31:07 - Plug those Leaks
33:43 - First Impression is Important!
35:18 - Click Study
38:18 - Your website is never finished!
39:14 - Thanking our Guest
39:24 - Greg Merrilees contact information
39:29 - End
10 Steps Checklist
1 - “Does it clearly explains what problem your office solves?”
2 - "Do you clearly explain how people benefit from your offer, right?"
3 - "Do you clearly explain what's unique about your offer?"
4 - "Do you have social proof to show that your social works?"
5 - “Do you display your authority?”
6 - "Are you being consistent?"
7 - "Are you leading with value?"
8 - “Do you have a strategy for warming up cold traffic?”
9 - "Do you display a clear pathway?"
10 (Secret weapon) - "Do you have a killer website design that makes you look like an industry leader?"