Mar 19, 2021
Marketing is the rocket fuel of every business and you need to have a good marketing plan so that it can bring in new prospects and sustain customers to your business. Creating a marketing plan is very daunting and seems so complex, but with the innovative and simple marketing plan framework of Allan Dib, your marketing plan can literally be condensed in one page and done in 30 minutes. It’s a marketing plan that works!
01:01 Welcoming of Guest, Allan Dib
01:55 Allan Dib's background and how he started in the space of marketing plans and business?
05:30 Creating a one-page marketing plan, a simple one-page sheet consisting of the three major phases of the marketing process. (...What the nine squares represent?)
09:33 The three-phase marketing cycle and what it means for businesses wanting to close a sale now (During Phase) and forgetting about the Before and After Sales Phase?
12:38 How the three-phase marketing cycle resonates to SEO and how lead nurturing phase is really extremely important when looking at conversions?
15:27 Why is it that looking into quick wins using low-quality affiliates is not going to get traction in the long run?
18:28 What do you do in the nurturing phase so that it can lead into conversions? (...How can helping people first by educating them, the best way to convince a prospective customer?)
27:38 Why is selling ethically a much better way of doing business?
30:11 In the after phase, how do you create remarkable wow experiences for your customers?
32:34 Summary of the conversation
The Book: The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib
Also available on Audible:
Download the 1-Page Marketing Canvas:
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