Jun 11, 2021
In episode 32 of the SEOLeverage Podcast, Gert Mellak discusses calculating the return on investment (ROI) of SEO. He explains the challenges in measuring SEO ROI due to various factors like long-term impact, conversion tracking, and keyword performance. The episode offers insights into different methods for assessing SEO's financial benefits, including tracking organic traffic and conversion rates.
Calculating for the Return of Investment in SEO is much more complicated than computing for your annual financial statements. You have to consider several attributes like conversions and the timing element. It is measured over a long-term period; it is a long-term strategy unlike in regular financial statements where it is computed on an annual basis.
The numbers are in ranges, on average, and as such, it is really important to know what part of SEO plays an important role in measuring your conversions and ROI. Knowing your numbers is the key!
Podcast Highlights:
00:00 Prologue
00:39 Introduction of the topic
01:07 How do we calculate the Return of Investment in SEO and make sure you have the right numbers?
01:30 What is an important source of information in order to measure your conversion and revenue?
03:25 Why is it difficult to measure ROI in SEO? (...What are the attributes you need to consider?)
06:09 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com