Jun 25, 2021
In episode 34 of the SEOLeverage Podcast, Gert Mellak explores the distinctions between SEO goals, strategies, and tactics. He explains how setting clear goals helps in crafting a strategic SEO plan, while tactics are the specific actions taken to achieve those goals. The episode emphasizes the importance of a well-thought-out SEO approach to improve website traffic, brand awareness, and ROI.
While SEO is only a part of the overall marketing campaign, its importance cannot be understated, as it helps propel the campaign toward its goal. We must understand, as well, the difference between strategy and tactics, since most of the time, these two concepts are confused. Which is the blueprint and which is the implementing tool? We'll dive into this topic in this episode of the SEOLeverage Podcast to help you clarify your SEO goals.
Podcast Highlights:
00:00 Prologue
00:25 Introduction of the topic
01:07 How is SEO success measured in terms of lead generation?
03:23 Strategy vs Tactics in an SEO campaign.
04:47 Why is it crucial that the SEO company you hire knows what your goals are?
05:54 End
Resources:
The ERICA SEO Framework:
https://seoleverage.com/seo-consulting/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com