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SEOLeverage - The SEO Podcast for Online Business Owners

Jul 23, 2021

Writing SEO content is very different from writing content for social media or other platforms. Your goal in writing SEO content is to attract visitors to your blog, to your website, and to actually rank on Google. There should be a conscious effort to understand how users will behave on your site, what they need, and how fast they got what they are searching for. Ultimately, it boils down to making visitors happy.


Podcast Highlights:

00:00 Prologue

00:42 Introduction of the topic 

00:55 Understanding what Google wants to show users in their search results.

02:05 Tools that you can use to help in writing SEO content.

02:47 A good headline and meta title are necessary to draw attention to your article. (...What is the difference between Headline One and the Meta Title?)

04:41 Why are subheadlines (H2s) equally important?

07:33 The importance of monitoring your published article with Google Analytics. 

07:52 Other tools that can track and collect data on the scrolls people do in your article.

08:37 Recap

09:40 End


Tools mentioned by Gert Mellak:

InLinks -

Surfer SEO -

Hotjar -

Crazy Eggs -


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