SEOLeverage - The SEO Podcast for Online Business Owners: 039

039 - Can AI Replace Your Writer?

Jul 30, 2021

In episode 39 of the SEOLeverage Podcast, Gert Mellak and Anfernee Chansamooth discuss whether AI can replace human writers. They explore AI's capabilities in content generation, its limitations in creativity and emotional engagement, and how it can assist rather than replace human writers. The episode also covers various AI tools and their applications in content creation.

The use of artificial intelligence is already being used in some industries like banking and finance, retail, telecommunications, so it is no surprise that it is now inching its way into copywriting. So how does this come into play for copywriters and content creators? Is AI going to replace their jobs soon?

Whatever tools there are, you really CANNOT replace your writer. Tools are supplements that aid human intelligence. AI as the acronym implies is artificial. In that sense, it is important to consider the tool's role as being that of a junior writer or as an assistant. There is still a need to inject human intelligence in creating content because writing caters to human's emotional response to what they read and hear. Simply put, AIs cannot fully understand or comprehend human beings and how they feel.

Podcast Highlights:

00:00 Prologue

00:20 Welcoming back to the show, Anfernee Chansamooth

02:09 Introduction of the topic

02:41 What are the challenges associated with traditional writing?

01:12 How do copywriters ensure they are able to convey the voice of our brand effectively?

10:24 The difference between Machine Learning and Artificial Intelligence. (...Automation vs Customization)

11:24 Is AI going to replace the jobs of copywriters and content creators? (...What can they do to uplevel their skills?)

14:28 Tools that can help with content writing.

18:19 How do AI tools come into play in helping professional copywriters in the writing process?

25:58 Anfernee's recommendations based on the tests conducted on the different AI tools.

29:29 Other AI tools that Gert recommends.