Oct 15, 2021
In episode 50 of the SEOLeverage Podcast, Gert Mellak discusses the relevance of updating blog posts weekly. He argues that while frequency isn't crucial for SEO, the quality and relevance of content are key. He advises content creators to focus on refreshing or pruning content based on its relevance and performance.
Is it really necessary to publish or do an update to your blog posts on a weekly basis? In this episode of SEOLeverage Podcast, Gert outlines how to determine when to refresh or prune your already published articles. If your concern is to drive more traffic to your website by publishing more often, that is wrong. In fact, Google doesn't really care about frequency, it cares more about what makes users happy or how relevant the article is.
Podcast Highlights:
00:00 Prologue
01:06 Introduction of the topic on blog posts
02:05 Does Google care about the frequency of your blog post?
03:04 Why was the question about publication frequency raised?
03:50 Deciding on whether to update or refresh your blog posts depends on the following:
- Is it still relevant or valid to the users?
- Your kind of industry e.g. technology-related industries
- What articles are losing traction?
04:50 Why is a tracking system necessary to see if your articles need some work?
06:16 Gert Mellak’s rule of thumb that applies to different industry sectors in regards to article updates.
07:20 Recap
08:01 End
Resources:
Past episodes mentioned by Gert:
Episode 39 - Can AI Replace Your Writer with Anfernee Chansamooth
https://seoleverage.com/podcast/039-can-ai-replace-your-writer/
Episode 41 - WordPress Page Builders with Justin Meadows
https://seoleverage.com/podcast/041-wordpress-page-builders-with-justin-meadows/
The ERICA SEO Framework:
https://seoleverage.com/seo-consulting/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com