Nov 5, 2021
If you want to increase your leads and convert, it is necessary that the call to action is clear and visible to the people viewing your website. Whether it may be placed on a sticky header, sticky footer, or buttons across the article, people want to feel connected to the lead magnet in order for them to take the next step, to say yes, or to want to know more. People are going to search for things that can solve their problems or something that can accomplish their search task. We have seen this work with our clients achieving 3x leads from SEO.
Podcast Highlights:
00:01 Prologue
01:12 Introduction of the topic
01:42 How did we get a client's website back on track with our software and Erica program?
02:00 What is the 80-20 Rule for identifying the pages driving the leads?
02:39 The implementation processes or methods to increase the number of leads:
- Calls to Action are placed appropriately across the page;
- Start optimizing through specific lead magnets e.g. key URLs
05:47 Results achieved by two of our clients using our method.
06:40 End
Resources:
The ERICA SEO Framework:
https://seoleverage.com/seo-consulting/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com