May 20, 2022
I am sure that you want to make sure that the time you spend working for your SEO is time really well allocated and invested, right? Just when we think that we are doing everything right, we are unaware that it was spent on some useless things that we think are good for SEO. But really the bottom line is with Google - what they think is relevant and which is in line with what users actually want. As you know, Google adjusts to changing user behavior such that the content you write today, needs to be rewritten or refreshed, as in the case of search on virus, pre and post-Covid.
In this episode, Gert highlights the three biggest SEO time-wasting activities that you can monitor and get rid of in order to ensure that whatever resources you dedicate to SEO are really well invested.
00:43 Introduction of the episode
02:07 Time waster #1 - Publishing content every week (Quantity over Quality)
02:35 Why does Google not need fresh content every week? (...Why is it important to make sure that articles are relevant and in line with what Google users actually want?)
04:33 Time waster #2 - SEO plugins (Why having your plugin showing all the ticks in green doesn't automatically guarantee that you have everything done for SEO?)
08:19 Time waster # 3 - Publishing fresh content all the time (...Instead of making sure that existing content has a proper structure)
10:10 Ending CTA
Yoast plugins - https://yoast.com/
RankMath Plugins - https://rankmath.com/
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