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SEOLeverage - The SEO Podcast for Online Business Owners

Jun 10, 2022

In today’s episode of SEO Leverage Podcast, Gert will have a very informative conversation with the CRO guy, Kurt Philips of  

Business owners with online businesses often do not focus on conversion because they think that they have a product or products that people are looking for already and do not need lead generation in order to convert. This kind of inattentiveness to conversion also transcends to their website, such that there is no real call to action or where might people get in touch with them. Sometimes, too, they are rigid in giving out the fastest way of communication which is an email address, by asking people to fill out a long crappy contact form. 

Well, even if you don’t fall into the level of 10,000 visitors a month or at least 3000 in lead generation, you can still do Conversion Rate Optimization (CRO).  Just listen until the end for insights from both Gert and Kurt and towards the end, if you feel that you may need to contact anyone of them, their contact details are mentioned.  Enjoy! 

Podcast Highlights: 

00:01 Prologue

01:06 Introduction of the guest, Kurt Philip

02:42 Kurt Philip's journey from SEO to CRO

04:18 How did Philip's former apprentice become a partner in the company?

05:36 When is the best time to consider engaging in a CRO agency?

07:29 What can be done to improve the conversion rate if client's do not get to the level of 10,000 visitors a month or at least 3000 in lead generation?

09:38 The problems with websites created using free templates and themes.

13:20 Why is CRO not in the minds of most online businesses and is not set up in their websites? (...and don't  even have tracking analytics software installed)

17:08 How do you go about lead magnets to start converting?

19:58 Which is the more feasible way in helping clients convert -  giving guarantees and refunds or continue testing until the goal is reached? 

21:30 How does Convertica strategize on testing ideas or brainstorm on a particular project for clients?

23:31 What are the characteristics of a good lead magnet and will prompt people to  readily give their email addresses?

29:04 If you are offering different services, what is a good way to communicate each of your offers so that people don't get confused?

29:49 Gert gave a recap of the topics discussed. 

31:21 Where to connect with Kurt Philip?

31:49 End



All-In-One Marketing Automation Platform -

Performance Evaluation Review software -


Connect with Kurt Philip

Website -


Connect with Gert Mellak: