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SEOLeverage - The SEO Podcast for Online Business Owners

Aug 11, 2023

When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remaining receptive to strategies that resonate with both you and your target audience, the path to monetization naturally unfolds.

Join us in this enlightening 110th episode as Gert engages once again with Jeff Mendelson, the Podcast Superhero, for an insightful continuation on the topic of Podcast Monetization. If you've already committed to podcasting and identified your niche, this episode is tailor-made for you. 

Get ready to embrace valuable insights and enriching perspectives!

Podcast Highlights:

00:00 Prologue 

00:39 Podcast Intro

00:49 Introduction to the episode and welcoming back Jeff Mendelson

02:32 Nailing down your WHYs first before putting out your own podcast.

04:38 What is the main challenge when it comes to making money with a podcast?

10:29 The win-win scenario that happens during the pre-call and post-call of an episode. 

18:52 What preparations do you need so that even after a podcast episode there will be continuity of the networking propositions?  

21:39 Leveraging what you can bring to the table and the importance of questionnaires.  

23:09 The value in additional services, leaving a call to action and coming prepared to talk on someone's show.

27:18 Gert recaps the conversation 

29:52 Knowing your avatar and finding more value in networking 

31:58 Where to connect with Jeff Mendelson?

32:43 End



Past episode mentioned - Episode 101 - Podcast Monetization with Jeff Mendelson


Connect with Jeff Mendelson:

LinkedIn -

Website -

The One Big Tip Podcast -

Facebook -


Connect with Gert Mellak: