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SEOLeverage - The SEO Podcast for Online Business Owners


Aug 18, 2023

Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction.

Podcast Highlights:

00:00 Prologue

00:44 Podcast Intro 

00:54 Introduction to the episode topic

01:28 Why is there a need to put a big focus on the initial phases of a new project?

02:02 What is an onboarding call? (...What are the two reasons why it is important?

02:44 The onboarding process

04:07 How does SEO Leverage ensure that their process brings you closer to your goals?

04:46 Why is an external audit necessary when you are doing SEO in-house? 

06:17 Focus on high-priority items with the team and resources.

07:24 Recap

08:03 End 

 

Resources: 

The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595

 

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com