Dec 25, 2020
If you are just starting out, or don't have the budget to spend on ads, or don't yet have the domain authority to bring your website on the first page, working with third-party sites is the best option to build brand visibility. To give more insight into this new way to approach search engine strategy, Gert is going to...
Dec 18, 2020
Why is it important to look into the monthly Google algorithm updates? This is what Gert will be discussing in this episode 9 of the SEO Leverage podcast. As you know Google is the widely used search engine and a trusted one at that because it releases the most comprehensive, sophisticated, and detailed list of Google...
Dec 11, 2020
Having a good content strategy helps businesses attract an audience and create new leads. In this episode, Gert talks to Anfernee Chansamooth on how to design and create an effective content strategy. Anfernee is the Learning and Community Lead for Bean Ninjas, and also a content strategist, copywriter, and public...
Dec 4, 2020
Advertising has evolved over the years with the onset of social media, entrepreneurs have used social media advertising extensively because people are on the internet most of the time. In this episode Gert is going to talk about the 3Ws (Who, What and Where) of paid advertising with Ilana Wechsler, a Pay Per Click...
Nov 19, 2020
01:27 - New website or just starting with SEO
02:15 - Target research
03:49 - Deep Dive Audit
03:53 - Extensive Keyword research & Link Audit
04:22 - List of Action Steps
05:00 - Importance of Google image search
06:04 - Solid Foundation
06:24 - ERICA Consulting
06:55 - Importance of Action...