Feb 26, 2021
Showing expertise, authority, and establishing trust is essential for building a successful business.
In today's episode, Gert talks about the importance of E-A-T, (Expertise, Authoritativeness and Trustworthiness) to your website and some practical tips you can use to improve user experience.
Podcast Highlights:
Feb 19, 2021
If you are on a tight budget or if you don't have that big budget like the big agencies and big brands have, then the way to go is go for local SEO. Any business that has a physical location or serves a geographic area can benefit from local SEO. Local SEO strategies with its strength on proximity can work better for...
Feb 12, 2021
Google core algorithm is based on links but when toxic and nasty links get into your site, it is very painful. When there’s a problematic link attack from either your competitors or from automated schemes like the globe spam, you get penalized for it. If you think that Google’s penalty is painful, think about the...
Feb 5, 2021
We all know that sleep is a vital, often neglected, component of every person's overall health and well-being. In today's episode, Gert talks about a story of one of his client’s 70% traffic drop on his website. This sudden drop can put you out of business fast, and it also resulted in their client’s sleepless...