Apr 30, 2021
In episode 26 of the SEOLeverage Podcast, Gert Mellak and Tom Poland discuss how to generate leads using the right messaging. They emphasize targeting different audience categories—wanderers, seekers, and explorers—with compelling content and highlight webinars as an effective lead generation tool. Tom shares...
Apr 23, 2021
In episode 25 of the SEOLeverage Podcast, Gert Mellak talks with Dixon Jones about how much Google understands content. They explore Google's algorithm evolution, from simple keyword matching to understanding topics and entities. Dixon also discusses co-occurrences, structured data, and how tools like InLinks aid...
Apr 16, 2021
In episode 24 of the SEOLeverage Podcast, Gert Mellak and Andy McDuff discuss using paid traffic to increase SEO conversions. They cover strategies for complementing SEO with paid ads, such as targeting specific audiences and using remarketing. The episode emphasizes the importance of tracking ROI and...
Apr 9, 2021
In episode 23 of the SEOLeverage Podcast, Gert Mellak emphasizes the importance of understanding the core question that a piece of content is meant to answer. He explains that not all content is created with the intent to rank on Google; some are for social media or brand engagement. The key takeaway is that SEO content...
Apr 2, 2021
In episode 22 of the SEOLeverage Podcast, Gert Mellak and Justin Meadows discuss the importance of a solid technical foundation for successful SEO. They cover topics like Core Web Vitals, the role of Content Delivery Networks (CDNs), and optimizing websites for mobile performance. The episode highlights best practices...