Oct 23, 2020
What does Design have to do with SEO?
Gert talks with Greg Merrilees from Studio1Design.com about the importance of design + user experience and Greg gives us his 10 tips plus his secret weapon!
Podcast Highlights:
0:56 - Guest Introduction
1:30 - Importance of Conversion Focused
3:27 - Humble Beginnings
5:13 - User Experience
6:52 - Getting the right balance between pretty design and conversion focus
8:38 - User Experience & User Happiness
11:47 - The Right Time to Invest on Custom Design
13:59 - Facts about using templates
15:29 - How to Make Sure Your Designs Convert
19:42 - Leading with Value
22:01 - Consistency is Everything. Focusing on Transparency.
26:06 - Doing Work with an Impact. Experience is Key.
28:36 - The Best Way to Engage an Agency
30:43 - Leakage Points
31:07 - Plug those Leaks
33:43 - First Impression is Important!
35:18 - Click Study
38:18 - Your website is never finished!
39:14 - Thanking our Guest
39:24 - Greg Merrilees contact information
39:29 - End
10 Steps Checklist
1 - “Does it clearly explains what problem your office solves?”
2 - "Do you clearly explain how people benefit from your offer, right?"
3 - "Do you clearly explain what's unique about your offer?"
4 - "Do you have social proof to show that your social works?"
5 - “Do you display your authority?”
6 - "Are you being consistent?"
7 - "Are you leading with value?"
8 - “Do you have a strategy for warming up cold traffic?”
9 - "Do you display a clear pathway?"
10 (Secret weapon) - "Do you have a killer website design that makes you look like an industry leader?"