Feb 26, 2021
In episode 17 of the SEOLeverage Podcast, Gert Mellak discusses the concept of E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, and its importance in SEO. He explains how these factors contribute to better search engine rankings, especially for YMYL (Your Money, Your Life) websites. The episode provides practical tips for improving E-A-T, such as showcasing expertise and building trust with users.
Showing expertise, authority, and establishing trust is essential for building a successful business.
In today's episode, Gert talks about the importance of E-A-T, (Expertise, Authoritativeness and Trustworthiness) to your website and some practical tips you can use to improve user experience.
Podcast Highlights:
00:00 Prologue
01:06 Introduction of the topic
01:29 What is E-A-T and its role in SEO?
03:00 Why is E-A-T important now?
03:58 What is the future of SEO?
05:19 Why do you need to consider E-A-T if you are in a Y-M-Y-L (Your money, your life) industry?
05:46 Practical tips to improve your website
06:58 Wrap Up/Summary
08:18 End