Aug 27, 2021
In order to gain traffic to your podcast, it all starts with the end in mind. Your goal is really for people to find the information they are looking for and consume it as quickly as possible. Much work is needed in research and into creating the content even before you hit record. Not only do you want your podcast to gain traffic from various streaming apps, but you also want your content to show up in Google search. It is important to make sure that your episode is not only presented as an audio file but also as a full feature article.
00:52 Introduction of the topic
01:28 What podcasters are missing in the preparation of their podcast episodes, specifically in search intents of users?
03:28 Gert Mellak's recommendation in the presentation of a podcast episode. (...Think always about the readers, not only about the listeners.)
05:01 The importance of research before recording an episode.
06:48 How can you transfer authority from other sites to your content?
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