Nov 12, 2021
Many efforts to generate leads through SEO are done incorrectly. One of these is through email marketing strategies that are too salesy and pushy, which oftentimes turn people off. That is why emails with this kind of content just sit in the inbox of email recipients. When used in a nurturing approach, email can be a powerful marketing strategy. This episode of the SEO Leverage Podcast highlights the importance of putting in place a good email sequence.
00:39 Introduction of the episode
01:13 What do you do with the leads that you got through lead generation, for example email addresses?
01:40 How do you ensure that you have a nurturing email sequence in place? (...What are some of the email system automation that you can use?)
03:17 What are some of the email marketing strategies that are positioned incorrectly?
05:17 An example of a strategy to make sure that people get interested first, rather than immediately pushing for sale.
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