Mar 25, 2022
Most say that using email marketing is a hard strategy, but if you know how to use it the right way, it is really fun and easy. It's a way where you can connect with people, to put a personal touch in your branding and for people to relate with campaigns that are not really the core of your business.
Gert has a very interesting conversation with travel blogger turned email strategist, Liz Wilcox and was able to weigh in on the theme of this podcast episode, "People buy when they're ready, not when they're selling." After listening to this one, perhaps you'll now consider email marketing to be your favorite marketing strategy.
01:05 Introduction and welcoming of guest, Liz Wilcox
02:04 Background of Liz Wilcox and how she ended up being an email strategist.
04:58 What prompted Lisa Wilcox to write the book, "Tales from the Black Tank: A Collection of Hilariously Crappy RV Stories" and how it made $7,000 in the first 90 days?
06:16 How can you start building an email list and optimize your opt-ins?
11:25 What are some ways that you can make email marketing fun and easy? (...What is an email staircase?)
14:45 How do you turn someone to be a follower or a 'friend', someone who may have the same interest as yours?
19:08 What makes storytelling such an effective strategy for connecting people to you, and what should your storytelling framework consist of?
23:25 Is segmentation of content necessary so that it is consumed not by your entire email list but only ideal clients?
29:40 Why do big corporations run campaigns that have a personal touch, one that's leading to the brand's personality, visions and values?
33:29 Recap of the discussion from Gert
36:38 What are the two important mindsets that can serve as a guide when sending out emails?
37:19 Ending CTA and End
Past episode of Gert Mellak with John Ainsworth -
Connect with Liz Wilcox:
Connect with Gert Mellak: