Preview Mode Links will not work in preview mode

SEOLeverage - The SEO Podcast for Online Business Owners

May 6, 2022

There is a difference in the overall content marketing strategy between SaaS companies and small to medium-sized businesses. Mostly it comes down to the budget the company has. For bigger companies, they would throw some significant budget at it for the first three to six months, see what's working and prove the value of this.  Small-sized businesses, on the other hand, will create content that is more targeted and intentional.  

This is a very, very interesting episode where Gert talks to James Scherer, the VP for Growth at Many significant nuggets can be learned from listening to this episode which essentially can push the ranking of your site to page one.

Podcast Highlights: 

00:01 Prologue

00:41 SEO Intro 

00:51 Introduction of the guest 

01:38 The background of James Scherer, his love for content marketing and how he became the VP for Growth at

08:20 How is the team of James Scherer able to manage writing 75 articles per month?

11:03 What is the planning process for topic selection at

14:05 Besides the planning process, breaking up categories and doing analysis, what else could be some takeaways from an enterprise level content strategy? 

17:31 How do SaaS and B2B businesses view content across different platforms and are these completely different that need to be dealt with separately?

22:42 Is there any significant value in videos for an ongoing optimization that would have the same effect as you would for SEO for content marketing?

23:55 The difference on how James and Gert view transcriptions or AI generated content in general.

28:31 How do you go about creating and/or developing a content strategy? (...How do you use the Pareto Principle?)

31:18 What is domain authority and how can it identify what will actually rank for both the pillars and supporting content? (...What needs to be done if only the support content is ranking but the pillars aren't?) 

33:18 Why is internal linking strategy important for your ranking?

36:51 What do you need to consider in doing pillar analysis?

39:17 How does content decay play into a content strategy when you see that content slips down in traffic and becomes less relevant? (...What do you do about it?)

46:56 Where to connect with James Scherer?

47:19 End


Content ranking tool -

Connect with James Scherer:

Website -

Email -


Connect with Gert Mellak: