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SEOLeverage - The SEO Podcast for Online Business Owners

Sep 2, 2022

There are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search.  You just don’t write whatever you like, but you need to prepare with the right keywords. You can test what related keywords come up by doing a search for a similar article you want to write about.  Keywords are really about connecting concepts, similar to connecting dots in an old children’s game to come up with a picture or a drawing. You also need to have a call to action in your article so that people reading it will be able to take the next step, which is what you really want in order to grow your online course.  

Podcast Highlights: 

00:01 Prologue

01:39 Invitation to experience the demo of the SEOLeverage tool

02:54 How to find the right keywords when writing a course? (...Where would the right keywords come from first?)

04:09 Where else do we need to check for keywords for the content you want to write about?

05:18 What research tools can you use to look for keywords?

06:00 How do you ensure that Google is able to connect enough dots or concepts to understand that the article you wrote is relevant and has a lot of value?  

07:21 Why is there a need to have a call-to-action in the article you are writing about?

08:05 Invitation to book a demo with Gert

08:48 End 



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