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SEOLeverage - The SEO Podcast for Online Business Owners

Feb 17, 2023

Chat GPT has been the buzz these days because of its AI generated content creation technology.  In today’s episode Gert had a very focused and frank conversation with Jonathan Gillman, the founder of, and heads a team of experts that understands your needs when it comes to originality and human content creation.   

While GPT-3 or even going into GPT-4 in the near future, does makes some

sense,  such as cutting research time, outlining an article or marketing strategy or even creating a website without actual proficiency on a specific subject matter, to a great extent it promotes plagiarism and gives no credence to human ability for superior content. 

We’ll see how this whole AI thing is going through and how Google will act on it.  

Podcast Highlights:

00:00 Prologue

00:35 Podcast Intro

00:45 Welcome to episode 96 and introduction of the episode topic and the guest

02:05 Jonathan Gillham's background and his experience in AI detection and plagiarism. 

03:39 How can people know if the content was written by a human?

05:21 Where does Jonathan see AI content to make most sense?

09:59 How does the detection actually work? (...How can non-tech experts understand the process of detection if content is a work of an AI writer?) 

12:04 What does the training look like in the future in order to determine GPT level of accuracy?

12:55 Jonathan's opinion on how Google will react to content being a commodity? (...Will Google apply some mechanism to restrict their search results as human generated?) 

14:52 Why Gert was surprised Google did not do anything earlier with GPT and why he believes that Google needs to have an alternative solution rather than pulling the brakes too much.

18:32 What's Jonathan's take on GPT4 in comparison to the other versions of GPT?

24:12 Jonathan explains how his own software, a plagiarism checker and AI detector works. (...What are the percentages of probability of human generated and AI generated?) 

28:05 Where to connect with Jonathan Gillham?

28:22 End


Plagiarism checker mentioned in the conversation:

Copyscape Plagiarism Checker -


Connect with Jonathan Gillham:

Website -

LinkedIn -


Connect with Gert Mellak: