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SEOLeverage - The SEO Podcast for Online Business Owners

Aug 4, 2023

In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest.  

In the episode, they explored the potential benefits of leveraging these new AI tools into podcast post-production, aiming to streamline the process while retaining the essential human touch. Regardless of whether you are an experienced podcaster or just starting, there is considerable value in listening to this episode. It provides insights that can prove valuable in enhancing your podcasting endeavors.

Podcast Highlights:

00:00 Prologue

00:26 Podcast Intro 

00:37 Joe Fier joins Gert as a guest.

03:23 Does it still make sense to start a podcast today with AI now becoming prevalent?

05:21 Where does a podcast fit into an overall digital marketing strategy?

09:00 Some podcast strategies do not bring impact at all according to Gert.

10:21 The Dream 100 Concept strategy

14:26 Step two strategy to leverage your podcast - The Google Cheat Sheet 

19:11 How is it that Joe Fier's first podcast shows are still getting downloads?

22:26 With the new AI technology, how does podcast post production look now?

24:49 How do you decide which podcast you want to work with as a guest? (...consistency is the key.)

26:33 In Joe Fier's team, how many people account for doing post production using AI new tools? (...What are the tools they use?)

29:26 How can you actually leverage your podcast to your biggest advantage? 

32:35 Why should intentionality be your purpose or your North Star whether in podcasting, business or SEO?

33:51 Is it possible to change the intentionality of the podcast and still gain traction?

38:50 The recap

42:26 Joe Fier's perspective on ads as a direct response marketer, a business owner and most of all as a podcaster.

44:40 End



PDF of Cheat Sheet on how to leverage a podcast -


Matt Wolfe's YouTube Channel on AI, Future Tech and Digital Marketing -

AI Tools:

Cast Magic -

Chat GPT -

Cleanvoice -

Pretty Links -


Connect with Joe Fier:

Website - Hustle and Flowchart -


Connect with Gert Mellak: