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SEOLeverage - The SEO Podcast for Online Business Owners

Aug 25, 2023

Returning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting.

When your aim is to convey your message and you're clear about your intention, purpose, and underlying motivations, your audience will naturally connect with what you're saying. It delves into a more profound exploration of your journey, comprehensively charting the process of executing a swift podcast launch. Then monetization naturally follows. There are effective ways to monetize directly on your show, either through guesting, sponsorship, membership and forums. 

Find out more by listening to this episode.  you wouldn’t want to miss.

Podcast Highlights:

00:00 Prologue

00:53 Podcast Intro

01:53 Welcoming back Joe Fier to the show

03:03 Leverage your intention to create a deeper connection with your audience through your podcast.

05:08 The guesting approach

07:37 How can you prepare for guesting?

10:10 What is a cheat sheet and how does it help guests on a show? 

11:51 How has podcasting changed with the onset of AI? 

14:29 When starting a podcast, what are some of the things that can be postponed so as not to worry too much?

17:54 How to use your podcast as lead generation for your business and vice-versa as a guest on other shows?

23:32 Ways to get your podcast off the ground.

28:49 Effective ways to monetize directly on your show.

31:54 How do you use your podcast to be a direct line for people to become a customer?

34:58 How to create a community around a podcast even if it is only available in audio version?

37:42 The value in connecting listeners in a community, like a Facebook Group, membership platform or forums.

41:21 How does Joe Fier's team go about helping people who want to succeed in podcasting?

47:51 Where to connect with Joe Fier?

49:01 End



Chat GPT -

Perplexity -

Google Cloud AI -

Overcast -

Community Platform App, Skool -


Connect with Joe Fier:

Website - Hustle and Flowchart -

Get the PDF of the Cheat Sheet on how to leverage a podcast -

Email -


Connect with Gert Mellak: