Jun 25, 2021
In episode 34 of the SEOLeverage Podcast, Gert Mellak explores the distinctions between SEO goals, strategies, and tactics. He explains how setting clear goals helps in crafting a strategic SEO plan, while tactics are the specific actions taken to achieve those goals. The episode emphasizes the importance of...
Jun 18, 2021
In episode 33 of the SEOLeverage Podcast, Gert Mellak addresses the time investment required for effective SEO. He emphasizes that SEO is a long-term strategy, often requiring consistent work over months or even years to see substantial results. The episode explores the various components of an SEO campaign, such as...
Jun 11, 2021
In episode 32 of the SEOLeverage Podcast, Gert Mellak discusses calculating the return on investment (ROI) of SEO. He explains the challenges in measuring SEO ROI due to various factors like long-term impact, conversion tracking, and keyword performance. The episode offers insights into different methods for assessing...
Jun 4, 2021
In episode 31 of the SEOLeverage Podcast, Gert Mellak explains why some articles fail to rank on Google. He identifies common issues such as duplicate content, targeting the wrong keywords, slow site speed, and lack of mobile-friendliness. The episode offers practical solutions for each problem to improve ranking...