Apr 29, 2022
In episode 74 of the SEOLeverage Podcast, Gert Mellak discusses the importance of SEO experiments to understand what strategies work best for specific websites. He provides a framework for conducting these experiments, including steps like selecting sample URLs and evaluating results. The episode emphasizes the value...
Apr 22, 2022
In episode 73 of the SEOLeverage Podcast, Gert Mellak covers the complexities of SEO migrations. He discusses the potential pitfalls, such as ranking drops and content loss, and provides a checklist for a smooth transition. Gert emphasizes the importance of thorough planning and expert guidance to maintain...
Apr 8, 2022
In episode 72 of the SEOLeverage Podcast, Gert Mellak presents an SEO case study focusing on a company in the tourism industry. He discusses strategies like structuring a website, strategic link placement, and targeting the right URLs to enhance search engine rankings and drive traffic to sales funnels.
Even in such a...
Apr 1, 2022
In episode 71 of the SEOLeverage Podcast, Gert Mellak examines the balance between quantity and quality in SEO. He explores how producing more content can benefit new websites, while also emphasizing the importance of high-quality content to meet Google's standards and improve rankings. The episode highlights the need...