Jul 22, 2022
In episode 85 of the SEOLeverage Podcast, Gert Mellak and Christina Aldan discuss the importance of branding and emotional intelligence. They explore how consistent messaging aligned with core values can enhance brand authenticity and connection with clients. The conversation also delves into using...
Jul 15, 2022
In episode 84 of the SEOLeverage Podcast, Gert Mellak explains the concept of "soft conversions," which occur when users engage with content without making an immediate purchase. The episode discusses tracking these interactions to better understand potential customer behavior, especially in e-commerce and...
Jul 1, 2022
In episode 83 of the SEOLeverage Podcast, Gert Mellak discusses "data-driven SEO," emphasizing the importance of using measurable data rather than assumptions to guide SEO strategies. He explains how to use tools like Google Analytics and Google Search Console for insights, segmenting data correctly, and understanding...