Feb 2, 2026
In episode 144 of the SEOLeverage Podcast,
Gert Mellak and
Natalie Severt delve into the intricacies of digital PR and earned
media. They discuss the importance of building relationships with
journalists, the process of reverse engineering PR campaigns, and
the significance of frequency and budgeting in digital PR efforts.
The conversation also highlights the need to manage expectations
and leverage social media platforms to enhance brand
visibility.
Key Takeaways
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Earned media is crucial for brand visibility.
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Building relationships with journalists is key.
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Start with smaller publications to build credibility.
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Local media can be a great starting point.
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Reverse engineering helps in crafting effective pitches.
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Frequency of outreach is essential for success.
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Budgeting for PR campaigns requires careful planning.
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Expectations should be managed realistically.
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Social media platforms can enhance digital PR efforts.
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Good content is the foundation of successful PR.
Podcast Highlights
00:00 Introduction to Digital PR and Earned Media
02:25 Building Relationships for Earned Media
05:05 The Process of Pitching to Journalists
07:49 Leveraging Seasonal Trends in PR
10:21 Frequency and Budgeting for Digital PR Campaigns
12:56 Managing Expectations in Digital PR
16:14 The Role of Social Media in Digital PR
21:32 Creating Quality Content for Visibility
25:52 Conclusion and Key Takeaways
Guest Website Info:
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Name: Natalie Severt
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Role: Director, Marketing at Intelligent Relations
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Website - https://intelligentrelations.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com