Nov 5, 2020
In episode 4 of the SEOLeverage Podcast, Gert Mellak talks with James Schramko about his 11 years of experience in content marketing. They discuss strategies for creating consistent, high-quality content and the importance of building a loyal audience. The episode also covers how content marketing has evolved over the years and the key factors for long-term success.
Gert Mellak's mentor shares insights about his audience, and how to consistently create valuable content, year after year, by playing the long game.
Podcast Highlights:
00:14 - Intro
00:34 - How Live Events Should Feel Like
02:55 - 80% Education - 20% Pitch
03:20 - Don't Sell Hard
04:07 - People Really Want Human Connection
04:28 - Nurturing the Community
05:38 - Focusing on Feeding the Audience
08:59 - James' History & Prime Goal
12:39 - A Very Good Overview
14:42 - Selling Information
15:07 - Roaring Interview with John Carlton
15:54 - Podcast with Tim Reed
17:31 - Why is Business Such a Long Game?
19:00 - Thought to the Future, Thought to the Now and Have a Nod Back to the Past
19:24 - Integrity is Rare
21:44 - You Can Control Your Own Reputation
22:06 - SEO is Like a Reward System
25:04 - Consistency in Content Creation
25:32 - What Does It Take to be Consistent in Content Creation?
27:31 - Own the Racecourse
27:51 - Shrink It Down to Bite-sized Pieces
29: 31 - You Don't Want Just One Channel
31:01 - Invest in Good Quality Content
32:33 - How to Get a Team Going
33:21 - Set Strong Expectations
36:14 - Tips in Order To Go Down the Right Way
37:16 - Thanking James Schramko
37:47 - End