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SEOLeverage - The SEO Podcast for Online Business Owners

Apr 30, 2021

In order to generate leads to your offer, you need to have the right messaging medium that will cater to the three categories of audiences - the wanderers, the seekers and the explorers. Your message should be able to catch the attention in order that it can be embedded in the reticular activating system of a person's brain. Tom Poland, our guest in today's episode of SEO Leverage podcast, will share his favorite medium to lead people to his offer and that is through webinars. Tom is the multiple best-selling author of the Leadsology® series and has a proven system to generate high-quality leads for your business.


Podcast Highlights:

01:00 Podcast Intro

01:10  Introduction of the Guest 

02:28 Tom Poland's background and how he started doing webinars?

06:11  What are the three characteristics of your messaging that will catch the attention of your audience?

10:22  In some businesses, messaging does not need numbers.

12:17 How to focus your messaging to the three category types of audiences? 

16:22  Understanding how lead magnets work and how people will take the offer and give their commitment to it.

25:54 Why does Tom choose a webinar as his lead magnet?

29:19  What does it take for a person to opt in for a lead gen?

32:00  Recap

35:59  Where to learn about the leadsology program of Tom Poland?

36:35  End


Connect with Tom Poland:


Attend his live webinars - which will bring you to



Tom Poland’s books:

Leadsology: The Science of Being in Demand by Tom Poland


Marketing with Webinars