Aug 26, 2022
If you say that you have this much traffic, what are these numbers telling you? Does it give you the correct information? Actually, what is important is to look at the numbers of people dropping off in the middle of reading your article, why they don't take the next step, why they never engage and some other factors. Actually these are the numbers that you need to analyze so that you will be able to convert more and get better results.
01:10 Introduction of the topic
02:14 What is the difference between branded and non-branded traffic?
03:32 Where do you get this segmented information from? (...Why is it better to increase your non-branded?)
05:19 Why do you need to dig deeper and understand the numbers that you get? (...What are those statistics and user sessions that you need to track and analyze?)
08:06 Invitation to get help in analyzing your numbers.
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