May 21, 2021
In episode 29 of the SEOLeverage Podcast, Gert Mellak discusses how to leverage competitors' weak points through competitive research. He explains the importance of identifying competitors' shortcomings and using that information to develop stronger strategies and processes for your own business. The episode offers practical steps for analyzing competitor data and applying the findings to gain a competitive edge.
Looking into our competitors' website does not mean we are going to copy what's working for them, but more of analyzing what they have been doing. It's called competitive research and included in it is to look for their weak points, as well. From the information you have gathered you can come up with a game plan, and leverage on it for better processes and strategies.
Podcast Highlights:
00:00 Prologue
01:02 Introduction of the Topic
01:48 What is the VIP 20 and why is it important to do competitive research based on this?
02:18 What is the process of competitive research? (...What are some of the steps to follow?)
04:33 Why is it important to actively search for weak points on a competitor's website? (...And what are those weak points?)
07:34 An action step that Gert advises you to do in Google.
08:48 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com