Dec 25, 2020
In episode 10 of the SEOLeverage Podcast, Gert Mellak discusses leveraging brand exposure through third-party sites. He emphasizes the importance of securing mentions on authoritative platforms to enhance credibility and reach. The episode covers strategies for building relationships with influencers, guest blogging,...
Dec 18, 2020
In episode 9 of the SEOLeverage Podcast, Gert Mellak addresses how to respond to a ranking drop following a Google algorithm update. He explains the importance of staying calm, analyzing the changes, and adjusting SEO strategies accordingly. The episode offers practical advice on understanding algorithm updates and...
Dec 11, 2020
In episode 8 of the SEOLeverage Podcast, Gert Mellak and Anfernee Chansamooth discuss effective content strategy. They emphasize the importance of understanding your target audience and creating content that meets their needs. The episode also covers tips for organizing content, using storytelling, and measuring...
Dec 4, 2020
In episode 7 of the SEOLeverage Podcast, Gert Mellak and Ilana Wechsler discuss the "3Ws" of paid advertising: Who, What, and Where. They explore identifying the target audience, crafting the right message, and choosing the best platforms for ads. The episode offers insights into building effective paid ad strategies.