Jun 25, 2021
While SEO is only a part of the overall marketing campaign, its importance cannot be understated, as it helps propel the campaign toward its goal. We must understand, as well, the difference between strategy and tactics, since most of the time, these two concepts are confused. Which is the blueprint and which is the implementing tool? We'll dive into this topic in this episode of SEO Leverage Podcast to help you clarify your SEO goals.
00:25 Introduction of the topic
01:07 How is SEO success measured in terms of lead generation?
03:23 Strategy vs Tactics in an SEO campaign.
04:47 Why is it crucial that the SEO company you hire knows what your goals are?
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