Jul 16, 2021
In episode 37 of the SEOLeverage Podcast, Gert Mellak explores SEO strategies specifically for membership sites. He discusses the importance of optimizing content, using technical SEO, and implementing both on-page and off-page optimization to attract and retain members. The episode highlights how SEO can be a more cost-effective strategy than paid advertising for driving traffic and conversions.
The importance of SEO to e-commerce has proven evident over the years, and membership sites have been one of those to benefit from it. When your business relies on membership, your next step should be to strategically focus on SEO in order to send traffic to your website. There is a greater possibility of converting visitors to paying members versus utilizing your budget for paid ads. In reality, search engines are the main source of traffic, so it is better to allocate that budget to SEO.
Podcast Highlights:
00:00 Prologue
00:56 Introduction of the topic
01:02 What are membership sites?
02:35 Paid advertising vs Search Engine Optimization
04:04 Why hiring an SEO agency for their expertise and methodology is highly recommended?
06:59 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com