Aug 6, 2021
In episode 40 of the SEOLeverage Podcast, Gert Mellak explores the essential role of SEO in digital marketing, despite its challenges. He compares SEO with paid advertising and highlights how it enhances website visibility, trust, and authority, while offering a cost-effective way to drive organic traffic and maintain a competitive edge.
SEO is definitely one of the most important tactics if you want your website to rank in Google search or any other search engines. To begin with, the question of whether it is a necessary evil seems quite out of place. Better yet, strike out the word evil because SEO really does more good than harm. To some extent, we see that SEO even outweighs paid ads. When doing a search, people are happy when the search they conducted brought them to the exact fit of what they are looking for. All these because of the careful execution and well thought of marketing strategy, SEO.
Podcast Highlights:
00:00 Prologue
01:33 Introduction of the topic
02:13 SEO's relevance in search rankings
03:10 SEO as an important tactic to your customer journey
07:08 Some SEO techniques that needs to be considered:
10:03 Other marketing strategies that you can incorporate with SEO.
10:48 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com