Sep 24, 2021
In episode 47 of the SEOLeverage Podcast, Gert Mellak compares SEO and Google Ads as marketing strategies. He discusses the advantages and drawbacks of each, focusing on their roles in visibility, costs, and long-term benefits. The episode helps businesses decide which approach suits their goals and budget.
Choosing the right marketing strategies can be quite confusing for someone who is just starting out. What will you focus on first to get better results? Or the better question is, which is better SEO or Google Ads?
SEO is often the first thing people try because unlike Google Ads or Facebook Ads, it's free. But if you really aren't aware of how SEO works, it is not likely to give you enough traction to lead to more conversions. Hear what is Gert's recommendation on which to take, SEO or Google Ads.
Podcast Highlights:
00:00 Prologue
00:44 Introduction of the topic
01:16 Why do people often prefer SEO over Google Ads?
01:57 What does it mean that an offer is already validated?
02:35 How is validation different when it comes to SEO?
03:46 In what way does Google Ads on top of SEO traffic help in marketing strategies?
06:09 What is PPC in Google Ads? Why is it not advisable for someone with a low budget?
07:55 When starting out, why is it better to start with Google Ads?
08:13 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com