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SEOLeverage - The SEO Podcast for Online Business Owners

Dec 8, 2023

In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands.

People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools.  

Podcast Highlights:

00:00 Prologue 

00:49 Podcast INTRO

01:00 Introduction to the episode and the guest

02:06 Katrina's perspective on the use of AI tools 

05:38 AI tools, their limitations and the reliability of information

11:19 SEO, brand awareness, and creating an authentic online reputation 

14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story

16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?)

20:51 The best use for AI tools in content creation and SEO purpose

24:44 Embracing new technologies and working out how to use it with caution

26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.)

29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months.

31:26 Where to connect with Katrina McKinnon?

31:22 End


Connect with Katrina McKinnon: 

Website -

LinkedIn -


Connect with Gert Mellak: