Dec 15, 2023
After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution.
In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment.
If you want to learn about CMO roles, listen to this episode to the very end.
Podcast Highlights:
00:00 Prologue
00:46 Podcast INTRO
00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic
02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?)
05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions?
07:36 Distinctions of CMO roles and responsibilities
13:47 The difference between project managers and CMOs and the importance of equipping clients for long-term success.
17:56 What are the benefits of hiring a fractional CMO for small businesses?
22:22 How much investment is it to hire a fractional CMO?
24:27 What does the role of a fractional CMO mean for Anfernee?
30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO?
35:21 Where to connect with Anfernee Chansamooth?
36:32 End
Resources:
How to learn about fractional CMO, go to -
https://theauthenticmarketer.com/services/
Past episode with Stevie Brown
https://open.spotify.com/episode/3mPCo77DkgReqBPWXj0tyX
Connect with Anfernee Chansamooth:
Website - https://theauthenticmarketer.com/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com